Bachelor of Business Administration

The DSMS Bachelor of Business Administration (BBA) degree aims to groom graduates who seek employment at entry-level positions in various industries. With experiences ranging from entrepreneurs to corporate leaders, the DSMS Faculty prepares students for the real world.

Course Objective

The BBA programme aims at developing the students' intellectual ability, executive personality and managerial skills through an appropriate blending of business and general education. This programme trains students in the fundamentals of Management Sciences. After completion, they have a number of career options in various growing sectors like Financial Institutions (banking and non-banking), Insurance (in Marketing and HR), Manufacturing, FMCG, Retail, Pharmaceuticals, etc..


Students are assisted in their preparation for MBA/PGDBM programmes i.e. Coaching for CAT / MAT / JEMAT at a discounted rate.


Semester I   Semester II

Principles of Management


Business Economics

Business Statistics


Environment Studies


Business Communication


Accounting for Managers


Organisational Behaviour



Semester III   Semester IV

Financial Management


Marketing Management

Computer Fundamentals


Business Mathematics

Retail Marketing


Computer Applications

Communicative English


Human Resource Management


Production and Material Management


Business Environment


Operation Research


Financial Market


Quantitative Aptitudes


Basics of Business Research

Semester V   Semester VI

International Business


Business Law




Special Papers (Any Two)


Sales and Distribution Management

Industrial Relations


Systems Analysis & Design


Supply Chain Management


Project work


Grand Viva




Special Papers (Any Two)


Entrepreneurship Development


Cost and Management Accounting


Marketing of Services


Human Resource Development


Database Management System

Career Opportunities

The DSMS BBA programme prepares students for executive careers in business and other organizations, preparing them for positions in a range of administrative jobs, from office management, administrative assistant, financial administration, HR, entry-level sales or marketing positions, etc. They can also pursue higher education.

3 year full time course.


Passed 10+2 with English as one of the main subjects.

Written test.